Wine and Dine News

Time to accept Micro brewery culture and give up the pale beer that comes in bottles

L.Raghunanda

4^th Estate

Bangalore

If one is going for the best beer it is nothing than handcrafted micro-brewery, because it offers the different flavours and a taste within the brewery be it handcrafted beers

And what gives its superiority is for its taste, body of the brew and for overall flavour and robusteness .After drinking micro brewed beer, customers never want to return to the mass produced bland pale beer that comes in bottles and cans

What is available among the best of the European micro brewery is made available in India for first time in very own Bangalore by Shivsu Canada Pure Fillers who were already into manufacture of Pet Bottle Blowing Machine.

Pet Bottle Rinser Filler Capper, Glass Bottle Washer Filler Capper, Polycarbonate Washer Filler Capper, Liquor and Beverage Packaging Machinery.

Coming to microbrewery“ You ask strawberry, lemon, peach you have the flavour in the microbrewery, and this flavour comes with the beer and the Shivsu one of the brewery in Lavelle road offers it.

“The technology was not there in India, but in order to inculcate the best of the breweries culture in India, pub culture came into”. “Shivsu Canada Pure Fillers tied up with Belgium’s PRODEB Brewery to tap the Country’s Brewery Market.

While its plan is to launch many micro breweries and brewpubs in India with having begun in Bangalore, it will be taken to other cities” said Mr. Somasunder, Vice President – Marketing, Shivsu Canada Pure Fillers Pvt. Ltd.

When asked with Somasunder on whether market is there to foster such a brewery culture he said “The demand for Beer is growing at the rate of 25 to 30 percent per annum in India and Shivsu wants to capitalize the opening of micro brewery by requesting to the govt to grant license in several states in India.

“ It expects to establish at least 75 to 100 micro breweries at an investment of Rs. 1.5 Crore to 2 crores each by the end of Financial Year 2011-12 in various states in India amounting to a turnover of Rs. 100 to 150 crore annually and provide job opportunity to over 1500 people.

About the types of the drinks that will be offered by Shivsu Somasunder said “As of now lager or ales along with exciting flavours of beers such as Apple, Peach, Litchi, Kriek and Chocolate .“But in few months from now it expects to launch Stout beers as well as Artizanal beers as well as a special beer for women in the offing.

And why the preference to go with Belgium brewery technology Somasunder said “We believe that the finest beers in the world are manufactured in Belgium and we would like the Indian market to taste freshly brewed beer with the recipe from the leading brands and brew masters from Belgium.

“As time goes it will be well understood by any one in India who want to enter the market that micro breweries will not only offer a wide variety to the Indian consumers but also to the international tourist.

This would add a big boost to the Indian tourism industry. While Americans and Europeans have more than 2500 micro breweries brewpubs why not we can same numbers in India in the coming years?”

Coming to the cost, any beer produced within handcrafted microbrewery will not cost more, infact the price is economical and affordable usually if it is taken in litres cost come around Rs 200-350.